The most valuable investment you can make in your business is education.

Let's take your vision further, faster, higher.

Process Driven Design

The fundamentals of process driven design begin with planning. Earl-stage businesses often jump into solution-driven products and services prematurely. This simple 5-step checklist will guide your product and service development blueprint.

1. Define the opportunity

The Opportunity Statement is the starting point for design-driven products and services. That statement is the most important piece of information that you and your team should align on. The Opportunity Statement determines who we are designing for, what problem we are solving, and what we can improve as we solve the problem at hand. It is the beginning of the design thinking process. The process of writing a problem statement begins with questions.

Key questions to guide the development of your problem statement:

  • What is the problem that requires a solution?
  • Whose life are you trying to improve?
  • The user struggles today because
  • Solving this will be good for our business because

These questions should be discussed within your team and then validated through stakeholder interviews and end-user interviews. Early feedback will help you focus the problem statement and the solution design.

2. Validate the opportunity

Surveys are the most efficient method for validating an opportunity at a large scale. Once you have developed a clear problem statement you can validate the opportunity with a larger group. A simple survey can be shared among a larger group of users to validate the pain-points and the potential solutions that you are proposing. Short surveys can provide significant time and cost-savings during design and development phases. Our goal with each successive step is to further remove assumptions from our proposed solution.

3. Create a test

Prototype test hypothetical solutions in the real world. Effective prototypes don't require sophisticated design to communicate ideas.

  • Paper prototypes are simple drawings that convey your intended solution and can be used a test prompt
  • Chatbots and Natural Language UI's can be tested with scripted conversations
  • Interactive prototypes are more complex and demonstrate "clickable" or "tappable" interactivity

Low-code platforms like Webflow are powerful solutions for non-technical product owners, founders and inventors that want to create deployable, reliable web applications and prototypes. Webflow is a compelling alternative to prototyping tools like InVision and Figma since it produces deployable code that can be used in future development.

4. Apply your findings

Invite end-users and stakeholders to test the prototype and provide feedback. These sessions should be recorded and facilitated either in person or over a video-call.  Usability tests are most effective when they are based on a predetermined task that you ask your user to accomplish. Designing the usability test around a task will provide valuable data for you and your design team and reveal user frustrations and obstacles.

  • After the testing phase is complete you will integrate the user-generated improvements back into the prototype and repeat the process
  • Repeat this "test and learn" sequence until all of the major frustrations and obstacles are resolved

5. Invest in design

Visual and experience design should be framed as tools that help users navigate complex systems. Visual and experience design are more costly and should be applied after your prototype has been thoroughly tested. Final production-ready design will provide the visual language that technology teams  integrate into the functional application, this process is designed to remove cost and complexity from development. The more time we invest in the thought-based activities early on, the more we will save later and throughout development.

Recent Posts

Weekly posts exploring and expanding on my 60 Second Strategy TikTok

The Ultimate High-Performance Schedule

Achieving your goals rarely fits into a schedule built by chance. Achieving your goals is the result of a schedule designed to support your individual needs set in the context and reality of your life. The goal of a high-performance schedule isn't to demand perfection - it's designed to allow you to rely on routine and deal with the distractions and challenges life presents.
The Ultimate High-Performance Schedule

The Truth About Success

Fortune‘s 2019 ranking of the world’s top three-year performers in revenues, profits, and stock returns provides a snapshot of the trends driving the global economy. For the second year in a row, the technology sector placed the most companies on the list, matching last year’s total of 32.
The Truth About Success

Market Research That Just Works

Use this list of resources to build your data set while developing your market strategy. Most (if not all) of the resources listed are free or provide some degree of free access. The high-level project plan provided here and in the sketch covers the main sequence of activities that you will want to cover.
Market Research That Just Works

Process Driven Design

The fundamentals of process-driven design begin with planning. Earl-stage businesses often jump into solution-driven products and services prematurely. This simple 5-step checklist will guide your product and service development blueprint.
Process Driven Design

Porter's Five Forces

Industry structure changes over time, and is not static. Over time, buyers or suppliers can become more or less powerful. Technological or managerial innovations can make new entry or substitution more or less likely. Changes in regulation can change the intensity of rivalry, or affect barriers to entry. Choices by competition, such as new pricing or distribution approaches, can also affect the path of industry competition.
Porter's Five Forces

Managing Up: 1 on 1 Template

Managing your boss is the best way to achieve career goals within any size organization. It requires a consistent, data-driven approach. Meet for at least 30 minutes either weekly or bi-weekly. If you can’t make a meeting, reschedule. Don’t cancel. If your standing meetings keep getting pushed, find a new time to meet. Actively listen and talk freely, these meetings should never feel rushed.
Managing Up: 1 on 1 Template

Reading List

An evolving summary list of the must-read business strategy, growth strategy, and leadership books. I only post books that have real-world value and contain lessons that you can apply to your business. I am an impatient reader so you can rely on the fact that these books will deliver value quickly.
Reading List

Liftoff

This journal, my newsletter, the TikToks I publish nearly every day will continue to help entrepreneurs and founders achieve practical growth with real-world practices. Success will be measured by the number of people I can help, not the size of the businesses that I can help shape.
Liftoff